This QlikView Technology White Paper illuminates the inner workings of QlikView’s associative architecture and explains how it fundamentally improves the way people conduct business analysis. [...]
The core question this paper answers is, “What is an ‘associative experience’ and how does it help people make the best business decisions?” To do so, we will explain how fundamental differences in underlying technology make QlikView’s associative experience different from the experience people have with other BI tools. Our target audience consists of those business decision makers who are evaluating business intelligence (BI) software, and the technology decision makers supporting them.
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